July 11, 2014

Tweeters ‘LOL’ At LeBron James News But Paint Him In ‘Good’ Light

Good” was the third most commonly associated word with LeBron James in the hours following the news. In the words of a Kontera representative: “[That] clearly wasn’t the case four years ago when he announced ‘The Decision’ to go to the Heat.

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July 11, 2014

LeBron’s Brand Shifts to ‘the Good Guy’ and Cash Windfall Awaits

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera. Underscoring the popularity of the move, the social data company's emailed report appropriately utilized the subject line: "He's the Good Guy, This Time.

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May 29, 2014

McCann Erickson Gets Big Lift From Mad Men Exposure

Did you know that according to Kontera, 29% of all McCann Erickson-related media consumption over the past three months occurred in a single day this past Monday? That's a big slice of earned media in just one day!

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May 23, 2014

Why McDonald’s Is Loving the Creepy New Mascot Everybody’s Bashing

According to the research firm Kontera, the introduction of Happy hiked McDonald’s overall online/social media impressions by 67% from May 17-18 to May 19-20, and an impressive 25% of the content over May19-20 was related to Happy.

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May 22, 2014

McDonald’s: Happy as clams over new mascot

One company, Kontera, which tracks media impressions, says that in fact, Happy has been an early hit.

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May 21, 2014

McDonald’s ‘Happy’ Gets the Last Laugh

But San Francisco-based researcher Kontera has done much more than spend five minutes gathering anecdotal evidence. Instead it turned to its analytics platform that analyzes consumer interest and content consumption across more than 400 million real-time content views daily. Its findings? That “Happy” the Happy Meal mascot increased overall online/social-media impressions about McDonald’s by 67% between May 17-18 and May 19-20. Fully 25% of content about McDonald’s during the May 19-20 period was Happy related; 11% was Happy Meal related.

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May 13, 2014

Say Hello To The Content Marketing Stack

It must be noted that the Creative Cloud today is comprised of tools for publishers, decidedly not for marketers. Competitors Oracle and Salesforce.com are aggressively acquiring marketing-oriented software. Meanwhile, smaller, more vertical players such as Percolate, Content.ly, Kontera and ThisMoment (to name but a very few) are attracting partnerships and investment.

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May 12, 2014

Most Creative People 2014: Camille Gibson

Reflecting on it today, Gibson says that "while we did have a little bit of controversy, on the whole it was very, very positive"--not to mention a boon for the brand, increasing its online exposure by 77%, according to content-marketing firm Kontera.

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May 6, 2014

Salesforce unleashes an enterprise social juggernaut, Social Studio (watch out, HootSuite)

As you’d expect from Salesforce, the tool is enterprise-scale, with the ability to assign and manage social media users in multi-brand, multi-location, and multi-country scenarios, monitor content, and add workflows and approvals. It has a unified content marketing calendar that shows all upcoming content, and natively integrates with content discovery platforms like Kontera, Trendspotter, and Rallyverse, so you can simply find a piece of hot trending content, attach your messaging or twist to it, and schedule it for publication.

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May 6, 2014

Salesforce Launches Its Social Studio For Marketing Collaboration And Custom Integrations

At launch, the Social Studio integrates with stock photography services Getty Images and Shutterstock, as well as content discovery tools Kontera, Trendspottr, and Rallyverse. Through APIs and SDKs, it will also support custom integrations, Lazerow said, for example by adding apps and features for specific industries; he suggested that this is part of “the API-ization of marketing.

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May 3, 2014

7 Media Brands Shaking Up the 2014 NewFronts

Brand visibility metrics firm Kontera reported that AOL dominated online chatter in the NewFronts' first days, beating out presenters like BuzzFeed, Hulu, Microsoft and Yahoo.

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April 30, 2014

How Did Did Consumption Around Ferguson’s Resignation Compare To Other Late Night Announcements?

Craig Ferguson’s announcement that he’s leaving CBS at year’s end triggered soaring interest in him online. There was 41% as much consumption about him online as there was about Stephen Colbert on April 10 when he was named the new host of the Late Show, Kontera reports.

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April 29, 2014

The NBA Community Reacts on Social to Donald Sterling’s Lifetime Ban

According to Kontera, a company that measures internet content and social media impressions for brand marketers, there have already been 200,000 tweets about the announcement. 17,000 of those were sent at 1:20 PM EST alone.

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April 15, 2014

Brands Get Less Buzz From ‘Mad Men’ Premiere

It used to be that companies featured in Mad Men episodes would set off massive social media chatter and viral buzz..Now, however, it seems viewers have lost their interest in discussing these featured advertisers, according to newly released research from Kontera, the analytics agency.

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April 14, 2014

Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

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April 11, 2014

Social Media Reacts To Colbert Getting Late Night

The late night TV wars just got hotter, with Stephen Colbert taking over David Letterman‘s slot on CBS. As soon as news was announced, social media also reacted with 23,000 related tweets within the first hour, according to Kontera research.

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April 10, 2014

Twitter Responds to Stephen Colbert Replacing David Letterman

To no one’s surprise, social media sites exploded over the news that Stephen Colbert would succeed David Letterman as the host of CBS’ “Late Show.” So did CBS make the right move? According to the data analysis site Kontera, it did — at least as far as Twitter is concerned.

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April 10, 2014

How is the social web reacting to the news of Colbert taking over for Letterman?

According to Kontera, a provider of insights for brand marketers, an hour after the announcement there were 23,000 tweets about the news, with a sentiment of 27% Positive, 61% Neutral, and 11% Negative. The negatives were were partially driven by people’s disappointed that a women didn’t get the job, but mostly it was big fans of The Colbert Report who don’t want to see his character disappear.

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April 9, 2014

Wal-Mart aims to push organic foods into mainstream

Though organic food sales are rising rapidly, more consumers have started to focus on other criteria, such as whether the food they buy is locally sourced. Based on how often terms are seen online, including on mobile devices, interest in "local food" has surpassed interest around "organic food," according to Kontera, a firm that provides insights for brand marketers.

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April 2, 2014

Tweeters shrug at GM CEO Mary Barra’s testimony

Judging from Twitter traffic, most didn't seem to be putting her into the guilt or innocence camps when it comes to explaining how the giant automaker failed to recall thousands of cars that had potentially deadly ignition switches. Sentiment was 3% positive and 13% negative, with the rest, 85%, of the tweets falling into the neutral category, according to Kontera, a company that measure and evaluates social media impressions. The positives and negatives were about the same for GM as a company.

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