Kontera understands the world's content, "conversations" and trending passion points.
Our real-time platform correlates content and trends to provide actionable insights, coupled with dynamic curation and activation.
Brands use our platform to intelligently deliver the best owned, social and earned content, along with their brand creative within the ideal Display, Mobile and Social contexts.
Our Content Marketing Platform uses big data to analyze and correlate more than 400 million social "conversations" and content views, in real time – each and every day. We examine each page and every social mention from more than 15,000 exclusive publishers, the majority of the comScore top 1,000 sites, and major social networks.
Agile Marketing Evolved!
CONTENT INSIGHTS AND CURATION PRODUCTS
Inform your marketing strategy with digital insights, social and content trends, and the latest developments within content areas you care about. Our content insights empower brand editors, social mavens, and digital media planners who are looking to leverage the best social and organic content to connect authentically with consumer passion points.
Find the ideal content items that will link your brand to consumer passion points and current events. Content is discovered using an intuitive interface that quickly returns all topically related content from brand owned sites and destinations, affiliated sites, specific authority sites, and social destinations like Facebook, YouTube and Twitter. The entire web can be searched or just specific content sources relevant to a particular marketing effort. Content is easily ranked and sorted using a variety of filters that include relevancy, timeliness and social popularity.
Manage your content marketing programs. Identify, sort and select relevant content for activation within your on-line advertising and social marketing efforts. Choose from owned content, affiliated content, social content, or supporting content from across the digital eco-system. Our Content Curation tools enable easy management with relevance and social scoring of content and assets. Easily put content to use through seamless activation directly into dynamic content driven ads that span display, mobile, and social destinations.
CONTENT MARKETING PRODUCTS
By understanding the true meaning of any editorial, and how it relates to all other conversations and content item on the web, Kontera is able to activate each brand supporting content items or ad with an unparalleled combination of reach, precision and relevance. With Kontera’s Display, brands are able to better align with the editorial and to authentically connect to consumers’ interests and passion points. Consumer engagement and industry leading results are a hallmark of Kontera’s display offerings.
Kontera’s content activated display includes IAB standard units, exclusive large formats, and premier editorially aligned in-content placements.
Consumer relevance and value is paramount for successful mobile campaigns. Kontera’s mobile activation suite shines by providing consumers with highly relevant brand content and creative assets within the ideal mobile context that includes engaging full screen brand experiences. Kontera’s mobile solutions span both Android and iOS devices, delivering significant scale and relevance across a large network of mobile optimized sites.
Kontera mobile capabilities include dynamic related content, social content, interactive ads, multi-action ads, rich media, video, geo-location and call-now capabilities.
For tablets Kontera also delivers highly immersive “lean-back” experiences, that engage with related brand supportive content, in a swipe optimized dynamic multi-panel canvass all driven by the content activation dashboard.
Kontera’s social activation suite places brand supporting content, social content and ads in the ideal social context, to authentically connect with target audiences’ passion points. Brands are brought in to “the conversation” with an authentic voice that contributes value through content.
In addition, Kontera social boost is able to take relevant social activity that supports brand’s marketing, and amplify this content to increase brand engagement across the digital eco-system. Kontera social boost includes Facebook, Twitter, and YouTube.